At the Fast Company Innovation Festival, Kanye West unveiled a new Yeezy shoe prototype made with algae. According to Design Boom, the shoe is made with a combination of petroleum-based ethylene-vinyl acetate and foam produced using algae. This clog is the first release in the company move towards sustainability. West was quoted in saying “We’re going to be farming and going to seed to sole.”
The company plans to produce their own algae for the shoes at its production facility in Cody, Wyoming. In addition, the company plans to move all production back to the United States. The shoe, in partnership with Adidas, will be available in 2020 at a price tag of $75.